Mike Lynskey, Director Business Development, Aspeq Limited (September 2023)

Peter’s experience and insight positions him as one of the best in the market. Aspeq was going through a rebranding process a using an external marketing agency in Wellington, NZ. Despite numerous iterations the ideas provided for our brand did not fit our culture and did not resonate with the organisation or our customers. As our Australian Director we asked for Peter’s assistance and very quickly he distilled the most appropriate brand tag line for Aspeq. The tag line was “Beyond Question”, which embodies our brand promise and fits extremely well with the integrity of our high stakes examination and assessment services. Peter is highly recommended for your branding journey.