Andrew Eggleton from Andrew Eggleton & Assoc had built up a successful accounting practice with the aid of other core stakeholders. Andrew wanted to reward these stakeholders by setting up a partnership model for the company. This meant that the name of the company should change to accommodate all who would go on to become partners in the practice. altitude was commissioned to conduct stakeholder workshops, create a new name and build a comprehensive brand platform.
The Firm was born. ‘Following the workshops this brand came to us easily – the partners in the firm were very professional but didn’t take themselves too seriously – they were known for doing things a little differently so I wanted to create a brand that embodied these attributes’ ~ Peter Ring
The Firm has grown to become a highly successful Canberra accounting and business advisory firm. They have expanded their premises to accommodate growth and their brand expression and experience has proven to be a draw-card for both staff and clients.
‘Peter, the brand is outstanding. We love it – thanks for working with us and taking us to a new place – a better place. We couldn’t have done it without your assistance. Everyone has embraced the new name and brand experience and are proud to say they work for The Firm. Thanks for your passion, enthusiasm and insight which was instrumental in guiding our brand development.’
Andrew Eggleton – Partner