John McGrath Auto Group

McGrath Motor Group

altitude has been managing the Mercedes Canberra and McGrath Auto Group brands for 7 years. In this time we have created all campaigns and positioning’s including the popular ‘Think Cars Think McGrath‘ and ‘Everything we do is driven by you’.

As a result, the dealerships have grown dramatically in market share, share of voice and overall brand awareness. They have grown from three dealerships to seven and have become the No 1 Dealership in their region for a number of the major car brands they promote. During this time McGrath Auto Group have won numerous dealership promotions and accolades for their consistent and aligned branding approach. They continue to grow with confidence knowing their brand is their best salesperson.

Client comment

‘The return John McGrath Auto Group receive from our investment with Peter is phenomenal. Since we began working with Peter 7 years ago we have noticed a dramatic increase in our brand awareness across all dealerships. With Peter on our team we get to create more business with less struggle – he is a talented professional and I highly recommend him to you if you have a desire to increase the value of your brand’

Warren Gill – CEO – John McGrath Auto Group

‘Peter’s impact on our marketing has been profound – his aligned and consistent approach has increased revenues dramatically! – we couldn’t be happier.’

Jason Naumann – Dealer Principal – Mercedes-Benz Canberra